As strategist, we can't help but emphasize the formulation and development process. In doing so, we rely on historical evaluation and forward-looking market analysis. Strategic principles and planning are the building blocks of strategy by the professional practitioner. But, we too often give only footnote credence to the importance of experience and how it feeds into a dynamic strategy. Years of working with and studying aggressive Asian companies, as well more recent adventures with domestic U.S. clients competing in dynamic and tumultuous markets, has given me new-found appreciation for the importance of experience - and yes even market trial and error- into solid strategy development. If planning and formulation are the Yin; experience and learning by doing are the Yang of strategy. We will be delving more into how corporations can incorporate this balance into strategy formulation.