Is Strategy Dead?

A January 25th Wall Street Journal article entitled “Are Strategic Plans Losing Favor” http://online.wsj.com/article/SB10001424052748703822404575019283591121478.html implies that strategic planning is giving way to real-time, adaptive strategies. Strategy is not dead, but strategic planning (read long-term planning) has been dead for two decades. Strategy itself is more important than ever. One of the benefits of good strategy is that it abbreviates decision-making, allowing real-time decision-making and flexibility. One of the challenges in understanding strategy is agreeing on a definition. I addressed this issue in an article entitled "defining strategy" in a blog last week.

Mark Towery is Managing Director of Geo Strategy Partners

Geo Strategy Partners focuses on market research and strategy for industrial and B2B markets.
www.geostrategypartners.com